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SBA Award Winning Certified Development Corporation



Here Are Some Great Ideas For
Marketing Your Small Business

So you have an idea for a small business, or you’re just getting yours off the ground.

If you’ve come to this website, you already know about our outstanding options for small business loans, including several administered the Small Business Administration and our revolving loan fund.

But, while capital for startups and expansion is critical, you know there are other factors. One that’s easy to overlook or get lost in involves marketing your business. Basically, if you just build it, they won’t necessarily come. You have to let them know you’re there and what you offer. That’s where marketing comes in.

We recently saw an excellent blog posted by the SBA on “7 Marketing Mistakes That Can Come Back to Haunt You” by Rieva Lesonsky. The quick read won’t solve all your marketing problems, but in about 15 minutes you can get a good handle on what not to do and some well-focused ideas on what to do.

For example, Lesonsky is obviously big on planning, something many small business owners find hard to make time for in “extra” areas like marketing. But as she explains, failure to set goals for your marketing, measure your results and more are good ways to waste both time and money.

To see the complete article, go to this link, where you can find additional links to even more good information.


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Midwest Small Busness Finance | 7001 N Locust St. | Gladstone, MO 64118 | Phone: 816-468-4989